Commercial Blog 3

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The intended audience for this commercial is people who are married or people purchasing car insurance. People who find this commercial funny probably can relate and they may feel that they can relate to the car insurance company as well. This would increase the chances that someone will choose to go with this specific car insurance. The company may not appeal but a lot of people can relate to this certain situation and that will make the commercial funnier. If someone couldn't relate they may not find it as funny. The social connotations could be that a lot of wives accuse their husbands of cheating and they are using this to their advantage. They are offering around the clock coverage and this woman believes her husband is cheating. In today's time affair is huge problem and the cause of a lot of divorces. I think this also goes along with the cultural connotations. Today's modern world you can pretty much get what you want at any hour of they day. A lot of things are 24/7 now to be convenient to people at all times. The saying 'Jake from State Farm" has been pretty popular since this commercial aired. And a lot of people have made knock off videos to be funny. The standard State Farm colors are used because the wife comments on the outfit because she believes it's a woman not a man. This uses the technology of today's time. Be available whenever needed. All you have to do is pick up the phone. The overall purpose of this commercial is to have people switch to their company. They are there for you even at 3 am and your wife accuses you of cheating but you still get savings. They will save you money in the long run. You can call anytime needed. I think that it is successful because it's an awesome commercial. Someone may switch because they see this and call to get cheaper quotes. Or someone may call just to be curious about their quotes. No matter when you can call this company and they will be there for you.That's a huge deal in today's society. The flipping of scenes adds to the message. You see the man and woman in pj's and it flips to the State Farm employee. You get to see both sides and enjoy the humor a little more. Just a little side note- my mom named her dog Jake from State Farm because of this commercial, Jake for short! It's a good laugh.